Hermosa Beach hosted its first Pride celebration on June 26, 2021. About 200 people gathered at 22nd Street and walked along the Strand to the newly painted Pride tower on 13th Street in Hermosa Beach. The group then celebrated the newly painted rainbow lifeguard tower with a ribbon cutting. The project to paint the tower was spearheaded by a Hermosa Beach teen, Izzy Bacallao, who wanted to combat hate after learning the lifeguard tower in Long Beach had been burned down. The tower will remain painted through the summer.